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    29 Januar

    GIVE, NOT TAKE

    referring to digital, everyone talks about interaction.
    and what the hell is interaction?
    give something, and take more.
    or take something, and give more.
    we had failure on JDI and Nikewomen digital by following previous rule.
    when you want people's participation, the platform should be simple like one click. instead of giving too many efforts, visitor can take a lot of benefits(information and fun)which is personalized and customized for himself. the only thing people have interest in common, is to get to know about themselves.
    so, give as much as possible, do not take too much time or energy from visitors.
    20 Januar

    FACTS OF MONEY

    经典短信,多好的文案,特此留念:

    没钱的时候,养猪;有钱的时候,养狗。
    没钱的时候,鸡叫人;有钱的时候,人叫鸡。
    没钱的时候,在家里吃野菜;有钱的时候,在酒店里吃野菜。
    没钱的时候,在马路上骑自行车;有钱的时候,在客厅里骑自行车。
    没钱的时候,想结婚;有钱的时候,想离婚。
    没钱的时候,老婆兼秘书;有钱的时候,秘书兼老婆。
    没钱的时候,假装有钱;有钱的时候,假装没钱。
    07 Januar

    WORK AT BEACH

    the variety and beauty of the shells, corals and all other little things left on the beach of weizhou island inspired me a lot. in my eyes they are fascinating treasures, each is absolutely unique, just like creatures on the earth. i am kinda surprised that these wonderful natural gifts are for free, and they are just spreading everywhere on the endless shore. people on the island are so used to them that they do not even look.

    for me they are great material for jewelery. if i have time i want to live there for couple of weeks during which i go to beach everyday to collect  pieces and make accessories. they look obsessing by mix and match with other materials such as metal, PU, etc. the shapes and colors of these sea gifts are so random and so unexpected.

    06 Januar

    美丽的死亡

    beautiful death:
    if death can even be beautiful, what else can not be?
    who ever cares about this though?
    and what is the beauty in death indeed?
    04 Januar

    9 DAYS IN GUANGXI

    do not blame me as i remind you at the beginning, do not read this page. sorry for my long, boring and bad english writing. but i must write everything down to memorize this amazing journey, and my friendships, especially i3: Pelle, A Boo and i.

    i planned the whole trip within a day. deciding destination, booking air tickets, finding travel tips, packaging, etc. after all these done, i could not wait for this escape, from cold wet shanghai and my routine life. excitement went all over me since i have never traveled alone.

    25th, Dec: stepping out of the plane from beijing i got on board again to guilin. in case i would get so bored alone i prepared two thick books and hundreds of music, which all turned out to be extra weight soon. could not bear staying in cold hostel i got out on streets  immediately after i arrived. i wandered around the night market, drunk fresh juice one cup after another, and took photos of the two pagodas. then, damn damn, shit happened. i tried to cross over a high sharp fence and fell off...besides black and blue and blood, my pants were torn...by borrowing needle and thread from hostel receptionist i fixed the only pants with me and, i could not help laughing at myself for this embarrassment. btw, it was pity that i missed Dean's half british half american christmas dinner party in shanghai.

    26th, Dec: got on the boat to li jiang river i soon became good friend of Su Su and her mum from beijing. we tasted fried shrimp and fish at the back of boat, visited stalactite, moon hill and huge banyan tree, all the way down to yang shuo. i like guilin rice noodles, beer fish, and i adore the unique lotus root dessert in yang shuo. how many cups did i have? countless. until i found a cozy movie cafe. Su Su and i crouching in sofa watched Nanny's Diary until 0:30, it felt so good. when i got back to hostel, i met Pelle, my great swedish pal, one of the most sincere and nice people i ever met. i have seen so much care, joy and love from his blue eyes. i like him from the first sight.

    27th, Dec: i like yang shuo this tiny town, though i think li jiang is better. maybe because i did not have luck with the weather. through the two days it kept raining. Su Su brought her colleague friend into our team. thanks to her we got very cheap tickets to Shi Wai Tao Yuan世外桃源 where i tasted the most yummy rice wine and night show Impression of Liu San Jie印象·刘三姐 directed by Zhang Yimou. Zhang Yimou is just fucking good at creating huge visual impact and freaking bad at story telling, as always. i got speechless facing the fascinating illusions created by combination of guilin nature and elaborate lighting. back from the show i went to the movie cafe again, where A Boo, my great taiwan pal, Pelle and I i3 met. what happened next was just cunning. we found we three were all born in same pig year, and we were accidentally all wearing Nike...A Boo even canceled his tatoo job just to stay with us chatting nonsense. forgot to say, he was a member of taiwan punk band Reproduction, now he does tatoo, he is vegetarian, he has african octopus hairstyle (sorry i do not know the name for it), he believes in rastafari religion (still do not know what it exactly is about). he is such a weird and interesting man who live in his ideal way of life you rarely see nowadays, and more important, he is super gentle, kind and caring.

    28th Dec: raining again...our plan to cycle and picnic in mountain was ruined. we hid in global village bar watching High Heel Shoes to kill time...a very lay back day. Pelle and i almost lost each at the last minute before we headed to the bus back to guilin. so inconvenient without cellphone. we arrived too late to catch up the express bus from guilin to beihai, so we bought train tickets to nanning and transfered from there.

    29th, Dec: we then stepped on the way of funny adventure at midnight. watching 28 Days II on train did wake me up a lot...and when we arrive nanning, the town was still sleeping. i like this city. we bought super cheap but delicious breakfast by street and walked around talking talking talking...it was such pleasant time till we got on the bus to beihai. to get rid of 20rmb tax fee we had to hide ourselves at the backseats, oh yes we cheap busters haha...beihai was  much colder than i expected, but luckily it was sunny!!! beihai is an adorable town i even want to live in: tons of great fruits and seafood, cheap nutritious desserts, happy and lively people, fresh air, french style architectures, peaceful living pace, oh oh oh and the blue sea!!! we discovered a particular impressive restaurant opened by a pretty girl Linda from haerbin and a local beihai interior designer. they made the big house almost a must-visit spot in beihai, can you believe they have a wine cellar with top collections? something came up to us so surprising was they invited us to do tea testing one kettle after another. very good tea. then a lovely australian lady Jane joined our conversation and brought a lot of jokes. what is more, we watched good hip hop dance at the center square for free, those boys were so energetic and lively, which showed another dimension of this city. ok ok ok, the only thing bad happened this day was, i caught cold finally. beihai as i observed is a good place to do estate and business investment. sooner or later this town will be developed as sanya. it has great potential for tourism.

    30th, Dec: A Boo arrived at around 5am to our hotel. now we three reunion started our life in beihai, we ate together, slept together, shopped together, laughed together, listened to music together...like a family. they are perfect brothers you can imagine. at yintan we shared a big fresh coconut after taking a speed boat tour. then we decided to go to weizhou island. booked tickets, went to local market for food and firework (oh i love beihai's market!!! i bought a big big bag of papayas for 16rmb...i have to go back there some other time!), bought drinks in supermarkt, we were ready. Pelle made lemon tea for getting my voice back. ya, as usual, i lost my voice after catching cold.

    31th, Dec: weizhou island feels like a virgin land. the most astonishing seaside i have been to. and it was such a luxury to owe the beach by we three only for new year eve. i love the volcano site, the gothic church (pity it is just a beautiful shell now, no priest, no christian), banana on the island, delicate shells spreading on the golden sand like stars, abandoned ships along the beach...almost everything. after taking three wheels van to visit the church in dark and pray with knees down, we BBQ till midnight, the time for firework on beach and champagne!. we three jumped and hugged and kissed each other on the shore for this precious moment. the wind was so strong that we ran to the shelter lying behind and made wishes.thank you Pelle and A Boo, for giving me incredible new year celebration.

    1st, Jan: a bright new year, a bright new day. have you realized that? the blue ocean, the cloudless sky, the best companions. A Boo made a simple wind bell with the coral and shells we collected from the beach. when we stepped onto the boat back to beihai, sunshine was sparkling on sea and dancing in my eyes. we three threw the champagne bottle with our friendship wishes inside into the middle sea of nowhere (and idiot us were imagining if we can get the bottle back when we come back here again in summer time, so we wrote emails on the bottle). the minute for us to say goodbye was getting closer and closer, maybe that was the reason why we behaved so differently. so afraid we would run out of time to express ourselves. probably our eyes, mouths and hands said too much, more than we should, but they were all true from heart. what will happen, let it be. i cherish all i got. i have been too lucky to meet them two.

    2nd, Jan: A Boo and i arrived in guilin early morning. he brought me to his home for hot water and a sweet movie Swing Girl. oh right, i really want to have a tatoo sooner or later by A Boo, as soon as i know what pattern i want to have on my body. he saw me off at the airport shuttle. thanks A Boo.

    on the way back to home in shanghai, first time i did not feel going home. i do not belong to this cold blood materialized vanity any more. most people here make more money but less happy; they get married but not go for true love; they care about your weight more than your health; they look at your appearance instead of your soul; they party too much but love too little. i am leaving the center of century. i need to find my center.

    another thing i kept thinking on the way was, by traveling a lot this year in china, i do realize how big consumption chinese people do everyday and how bigger consumption potential there will be if you dig inside chinese people's minds. china is really developing in a very fast pace and chinese are very optimistic overall. everyone just likes to spend their money in various ways. if you want to make big cash, china definitely provides you a lot of space, as long as you know what chinese want.

    FIRST OF 2007

    2007 means a lot of first time for me. it is my first 2007, and also my last. so everything, no matter good or bad all worths. some i do hope it is last time in my life. but i am always ready for all kinds of first time. i am born for experiments. now, let me list them down as a memory of my 2007:

    1. first time Chinese new year alone out of hometown---i did not want to go home in Beijing since my parents just divorce and i am just in the mood of being alone. it is a horrible experience. now i have a new dad and new mum...well, i am happy for them four.
    2. first time work during Chinese new year---it is for BJCA project. feel sucks and i will never do it again.
    3. first time go to Tibet---it is the U turn point for me where i start my plan of travel. this trip happens in such a coincidence. and guys, you need to be there. Tibet is amazing.
    4. first time mountain hiking---in Shen Nongjia. we camp in the middle of nowhere. trust me, the whole process of hiking is pain in the ass...i am so glad i have made it.
    5. first time bungee jump---highest in mainland. seems i am just not scared of height and it is a very easy decision to make when standing on the edge of cliff. if you want to suicide you should give a test on this first hahaha....feels cool!
    6. first time super exclusive travel experience---stay in Li Jiang  Banyan Tree for two days and one night, oh, it is just luxury.
    7. first time smoking---do if for fun only. i am not that stupid to burn my rest of life by every two-minutes pleasure.
    8. first time try hemp---then it goes the second and third time. but only the first time i feel so strong that i drop down within 10 minutes. feels in heaven.
    9. first time have business trip---then of course more and more. i love fly everywhere for work. i just hate staying still. as long as you get me out of office i am willing to do anything!
    10. first time interview---then second, third, fourth, fifth...i love doing interview, to whoever, celebrities, street people, kids, elders. i find that i am pretty good at it.
    11. first time win advertising awards---and it came three Long Xi bronzes together. but i am just purely proud of my first real creative campaign  BIM (so many jobs i have done in the past year are either adaptation or pitch or playing supportive role in team)
    12. first time travel alone---there is a rush in my head that i decide to travel alone in Guang Xi, a province i never want to visit ever. and this trip, turns out to be incredible. except the first night when i arrived in Guilin, there was no time for me to be alone again.
    13. first time celebrate new year on no man's beach---it is so luxury...fabulous seaside only belong to us, three wonderful partners.
    14. first time get proposal---twice. it is ridiculous since i am even not girlfriend of any of them.
    15. first time get back stabbed---then second and third time. fucking American...
    16. first time buy stock---i have no time for this energy consuming investment, seriously.
    17. first time mountain climb---feel Nikewoman when i am doing it hahaha....
    18. first time be a trainer and photographer in outdoor teamwork training---i have done it twice, though i am not a big fan of this kind of activities.
    19. first time fall in love with spinning and yoga---i love sweat and pain somehow.
    20. first time cut in between a couple---i receive two warning short messages from an unknown woman and get completely confused. i swear to god i am fucking innocent! something wrong with me that i always make men misunderstood. i have not loved anyone after i broke up with my ex-boyfriend. for god sake, i have to adjust myself in some way. and this bad situation unfortunately happen again during the past six days. this time i do have a crash. but i never and will never break others' relationship. it ends where it starts.
    21. first time confront with my boss---oh yes, when i believe in something i just go for it with any risk. although i am normally soft.
    22. first time realize that i am a typical lohas member---desire little, consume little, eat healthily with no sugar or fat, do a lot of sports, environmental friendly, give much love to people around, and live in a unique happy way.
    23. first time change name---also the last time. now my name is 于斯 which in pinyin is still YuSi. it means from here.

    i am growing a lot this year. i have been thinking a lot and practicing a lot. i worked very hard. i made mistakes. and i will continue making mistakes next year since i still have many confusions. however it is getting clearer and clearer what i want. and i am straight going after my aims. also, i would love to try other paths of curves for experience and fun.